(Updated February 2012)
Roku collects both anonymous and personally identifiable information through our Web sites and Roku Devices. This information is used to effect e-commerce transactions, provide customer service and support, and to ensure that Roku products and services effectively deliver high-quality experiences.
Roku Web sites collect personally identifiable information at several points, including processes associated with e-commerce, product registration, account creation and e-mail opt-in. Visitors may voluntarily provide (and we will collect) information including: name, email address, billing and shipping information, product purchase information, and product registration information.
Cookies enable Roku to improve our Web sites and deliver a better and more customized service to users. Some of these cookies are essential for you to use our services. Except for essential cookies, all cookies will expire after you sign out of the Roku website.
In addition to those cookies which are essential to the functioning of the site, Roku websites also use Google Analytics. Google Analytics utilises a number of cookies in order to provide Roku with reports about how visitors to Roku's Web sites use the Web sites. Full details of the cookies used by Google Analytics and their purposes can be found at Google Analytics Cookies.
The collected information from many users is aggregated for analysis and, in some instances, made generally available to users of Roku Devices and Roku Web Services in an anonymous fashion. For example, to provide features such as "Top 10" lists. Further, Roku may use personally identifiable information to make content recommendations to individual users if you have requested them.
If you do not wish Roku to use your information as described in this section, please follow the procedure in Part III (Access to Your Information) below.
In order to protect the privacy interests of younger Internet users, we do not actively market our Web sites or products to children under 13. We do not knowingly collect information from children under 13. We encourage children of any age to visit our Web sites or to use our products, but only with the consent and supervision of their parents.
Information collected by Roku is, first and foremost, used to understand how customers are using our products and services in order to make them better.
Anonymous, aggregated data is analyzed on a regular basis to understand product usage, feature popularity, software quality, and to influence the design of future products.
Personal information is used to fulfill orders and to provide customer support and information about the products and services you are receiving from Roku. If you have consented to receive marketing materials, personal information is also used for marketing purposes such as email announcements of new products or offers. We provide an option for you to choose not to receive marketing communications and you may always contact us at firstname.lastname@example.org to opt-out of marketing communications (however, we reserve the right to use your contact information if we consider it necessary to send you crucial information about the product or services you have purchased from us).
Roku may also share information with companies integral to the use of the product. For example, we may share information collected from the Netflix Player by Roku with Netflix, Inc. This information is only identifiable by serial number, but the receiving party may be able to link serial number to personally identifiable information they have collected on their own. In those cases, the use of that information will be subject to the privacy policies of the receiving party.
We offer links to other Web sites. Please note: those other Web sites may observe privacy standards different from ours and the collection and use of your personal information by them will be governed by the privacy policies on those other sites.
Our Web sites offers developer forums and message boards. Please be advised that any information posted in these venues will be publicly available.
Finally, please be assured that Roku does not sell information collected from customers.
If you wish to ask for access to or correction or deletion of any of your personal information held by us or a change in the way we use your information, please contact support at email@example.com. We will use commercially reasonable efforts to fulfill your request in a timely manner, but no more than 30 days. However, even if Roku deletes such personal information from its 'live' database, it may still be stored on other databases (including those kept for archival purposes).
Your privacy is very important to us. Due to factors beyond our control, however, we cannot fully ensure that your personal information will not be disclosed to third parties other than those mentioned above. For example, we may be legally required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.
Roku is located at 12980 Saratoga Avenue, Saratoga, CA 95070, United States of America