The Power of Streaming

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. Roku is recognised for streaming innovation. This is demonstrated by our growing, passionate and highly engaged customer base who love Roku streaming devices because of our coveted content selection, ease of use, and value.

Our Company

In 2015, Roku streamed 5.5 billion hours of content, up 73% from 2014, and ended the year with 9 million monthly active accounts.

We grow the reach and scale of our platform by distributing our operating system through our streaming players and licensing arrangements with global TV OEMs and pay TV operators. We generate revenue from selling Roku® streaming players in retail, through our licensing arrangements with TV OEMs and pay TV operators, and from content consumption, promotion and advertising sales on the platform.

We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV. Like the computer and mobile markets, a similar dynamic is happening with the big screen TV where only a small number of highly competitive platforms will exist.

Our company
The Roku OS

The Roku OS

All Roku enabled products run the Roku OS. Developers can release a streaming channel or piece of content worldwide that is delivered to millions of devices, including Roku players, Roku® Streaming Sticks™ and Roku TVs. Our content partners publish a wide variety of new streaming channels each week for our users' enjoyment.

Roku Streaming Players

Roku shipped the first player to stream Netflix to the TV in 2008, as well as the first streaming media stick in 2012. Today we sell millions of Roku® Streaming Sticks™ and other Roku players across North America and Europe.

Roku Streaming Players
Roku TV

Roku TV™

With one million models in the homes of consumers in 2015, Roku TV holds approximately 8% smart TV market share in the U.S. Co-branded Roku TV models are manufactured and sold by several large global TV OEM licensees who use our smart TV reference design and the Roku OS.

Roku Powered™ Roku Powered Logo

Pay TV service operators around the world are eager to deploy their own streaming services and offer popular third-party streaming services, such as Netflix and YouTube.

Through the Roku Powered program service operators use the Roku platform to deliver their service, provide access to an application developer ecosystem and offer their subscribers modern, low-cost set-top boxes. Today Sky UK, Sky Italia and Sky Germany among others are Roku Powered partners.

Roku Powered


Roku is developing the next generation of TV advertising. We believe all TV advertising will be streamed, and that the Roku platform can be one of the industry’s leading video ad and content promotion platforms worldwide. Our ad platform offers a combination of targeted display and video advertising with integrated billing, interactivity, and measurability. A recent study by Freewheel reported that Roku is the largest source of OTT video ad inventory in the United States.


Roku employs top talent with advertising, billing, data, mobile, marketing, TV and software expertise. The company is headquartered in Los Gatos, CA and was founded by Anthony Wood, inventor of the DVR. The company is backed by top-tier investors including Fidelity, 21st Century Fox, Hearst, Sky, Menlo Ventures, and Viacom. We have R&D offices in Silicon Valley, Austin, and Cambridge, England. We have media and advertising teams, and operations in New York, Los Angeles and Shanghai.

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