The delightfully simple way to TV

Discover what hundreds of millions of TV lovers around the world already know.

TV that’s built around you

With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need, Roku makes it easier to watch the TV you love.

A world of free entertainment

Enjoy great free TV anytime you want it, from a huge selection of movies, shows, and 500+ free TV channels with live TV. Explore news, sports, Roku Originals, and much more in one click.

Subscriptions made simple

Use one password to sign up for 70+ subscriptions through your Roku account. Manage, cancel, or renew them anytime—all in one place.

An image of Movie and Show selections from Apple TV
A logo of Peacock on Roku TVPeacock

Stream blockbuster movies from Universal Pictures, must-see TV from Peacock, NBC, and Bravo, plus live sports all year long.

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An image of Movie and Show selections from HBO Max
HBO Max on RokuChannel LogoHBO Max

Stream the most talked about series, hit movies, exclusive originals, family favorites, and more.

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An image of Movie and Show selections from MGM+
Howdy logo on RokuChannel LogoHowdy

Great stories. Zero ads. Just $2.99/month.

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An image of Movie and Show selections from BBC Select
BritBox on RokuChannel LogoBritBox

Stream new and classic British mysteries, suspenseful dramas, gripping true crime, quirky comedies, and popular lifestyle shows.

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Premium Subscriptions

Whatever you’re in the mood to stream, you’ll find it—from the most popular shows and movies to unexpected hidden gems.

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Name your favorite. We'll find it.

Take the guesswork out of game day

Find and watch games across top apps, set game start reminders for your teams, see live scores, watch highlights, and more with Sports Zone.

Ready to bring the Roku experience home?

TVs that make TV more fun

Discover TVs for any room with the Roku experience built in. Enjoy stunning picture quality, immersive audio, plus extra fun around every corner.

Plug in to better TV

Upgrade any TV to the Roku experience and stream what you’ve been missing.

FAQs

Roku is a streaming platform that connects your TV to the apps and channels you want to watch.

Here's how Roku works:

  • Hardware options:Roku streaming players plug into any TV with an HDMI port; Roku TV comes in two forms: TVs made by Roku, and smart TVs from partner brands like TCL, Hisense, and Philips with Roku's OS.
  • All your apps in one place: Both give you access to Netflix, Hulu, Prime Video, The Roku Channel, and thousands of other apps from a single home screen. Subscriptions may be required for some apps.
  • Simple by design: All Roku devices come with voice search, a single home screen, and automatic software updates.

Once you own a device, the Roku platform itself is free to use; there's no subscription fee. Streaming players and Roku TV models are available at a range of price points to fit your budget.

Once you're set up, here's what you get:

  • Free content included:The Roku Channel comes free with your device, with live TV, movies, and on-demand content. No subscription needed.
  • Third-party services, your choice: Add paid streaming services like Netflix, Hulu, or Prime Video if you want them. Roku doesn't add any fees on top of what those services charge.
  • No lock-in: No contracts or cancellation fees from Roku. Add or remove any streaming service whenever you like.

Roku gives you access to thousands of streaming apps and 500+ free TV channels with live TV.

Here's what's available:

  • Free content:The Roku Channel gives you live news, movies, shows, sports, kids' TV, and Roku Originals at no charge. No subscription required.
  • Top paid services: Netflix, Hulu, HBO Max, Prime Video, Disney+, and Apple TV+ are all available in the Roku Channel Store.
  • Free live TV:Live TV is also free, including local news, weather, and live sports.
  • Cable TV: Cable subscribers can download their provider's app and watch cable channels on Roku at no extra cost.

Most setups take under five minutes. No cable subscription required, no contracts.

Here's what you need and how to get started:

  • What you'll need: A TV with an HDMI port, a Wi-Fi connection, and a Roku streaming player.
  • Connect and power on: Plug the player into your TV's HDMI port and power it on.
  • Complete setup: Follow the on-screen steps to connect to Wi-Fi and create a free Roku account.
  • Have a Roku TV?: Skip the HDMI step. Power on the TV, connect to Wi-Fi, and sign in to your Roku account.
See you in Roku.