Ring in 2024 with the Rose Parade

Everything’s coming up roses in 2024—including live coverage of the Rose Parade on The Roku Channel.   

The celebration kicks off at 8AM in Pasadena, California. But don’t worry—we’ve made it easy for you to tune in and enjoy the live stream, even if you’re still recovering from the previous night’s festivities. 

When is the 2024 Rose Parade?

The 2024 Rose Parade airs on Monday, January 1, 2024 at 8 AM PST/ 11 AM EST.  

How can I watch the 2024 Rose Parade?

You can watch live Rose Parade coverage from the comfort of your home. It’s all streaming for free on The Roku Channel via the Christmas Plus live channel.  

If you have a Roku Player or Roku TV, you can find parade coverage in our Live TV or Featured Free sections, both located in the left-hand menu of your device’s home screen.  

Want to make it even easier? Simply search for “Christmas Plus” on your Roku device, the Roku mobile app, or on therokuchannel.com. You can also search from connected Samsung Smart TVs, Amazon Fire TVs, and Google TVs.  

What is the Rose Parade?

The Rose Parade is an iconic New Year’s Day tradition, dating back to 1890. Featuring floral-decorated floats, marching bands, equestrian units, and more, the parade welcomes the new year in style as it travels 5.5 miles down Colorado Boulevard in Pasadena, CA.  

What’s the theme for the 2024 Rose Parade?

This year’s Rose Parade theme is “Celebrating a World of Music: The Universal Language.” And who better to act as Grand Marshal of this musical themed spectacle than Tony, Grammy, and Emmy Award winner Audra McDonald? With six Tony Awards under her belt and a rich three-octave range, Audra will help you kick off 2024 on a high note…maybe even literally! 

Stream it live

Don’t miss the 2024 Rose Parade, streaming live on The Roku Channel! Find the event in the Live TV Zone, or on the Christmas Plus live channel.   

Happy New Year and Happy Streaming!