Introducing the new Roku Streaming Players

Today, we are excited to unveil a bold new chapter in our streaming journey with an updated look, feel, and enhanced performance for our devices. We meticulously crafted every detail to make our players sleeker, more intuitive, and even more delightful to use.

While smart TVs are advanced, even they can struggle to keep pace with evolving technology. That’s where Roku steps in. Think of our streaming sticks as a brain transplant for your TV—delivering boosted performance, innovative hardware, access to the latest programming, and a seamless, lightning-fast interface. It’s a simple, affordable way to keep your television as smart as ever.

Drawing on our years of experience, expertise, and an understanding of our customers’ needs, we’ve created two new powerful streaming sticks—the Roku Streaming Stick and Roku Streaming Stick Plus—packed with fan-favorite features.

Introducing the Roku Streaming Stick® and Roku Streaming Stick Plus.    

 

 

 

 

 

 

Roku Streaming Stick – the easiest way to upgrade any smart TV 
At the accessible price point of £29.99, our entry level Roku Streaming Stick delivers an intuitive, delightful streaming experience on any smart HD TV. The Roku Streaming Stick comes with our award-winning operating system, access to free programming, and our voice remote—all at an incredible value.

Roku Streaming Stick Plus – 4K streaming made simple 
Experience everything the Roku Streaming Stick has to offer —plus more. With the Roku Streaming Stick Plus, you can enjoy brilliant 4K picture and vivid HDR colour wherever you go for just £39.99. With instant access to thousands of streaming channels and personalized recommendations—like the Roku Streaming Stick—this compact device is perfect to take on the go. Effortlessly transform your 4K smart TV into an even smarter TV.

 

 

 

 

Roku Streaming Stick and Roku Streaming Stick Plus will include the following customer favorite features.

Built with design in mind 
Almost all streamers (90%) want a clean setup with streaming devices or wires hidden behind the TV**. Both the Roku Streaming Stick and Roku Streaming Stick Plus were designed to fit seamlessly behind your TV, so you’ll forget they’re even there.

Roku Streaming Stick players are the most compact sticks on the market—over 35% smaller than other brands—all without compromising performance or speed.

And both new Roku Streaming Stick players are designed to be so power-efficient they can be powered directly by your TV, eliminating the need for hanging cables, delivering a cleaner, more streamlined setup. Plus, our sleek design won’t block neighboring HDMI ports, so you can switch from streaming to gaming with ease.

 

 

 

 

Take your favourite TV with you 
Imagine being able to watch your shows even when you’re on holiday, without having to log into someone else’s device. According to our research, 74% of viewers want to be able to watch their go-to shows or pick up where they left off without having to skip a beat.

With our portable stick design, you can take your entertainment anywhere. Whether you’re traveling for work, headed on your holiday, or visiting friends, you can tune into your favorite content without the hassle. Simply grab your player, power cord, and remote and you’re ready to go.

 

 

 

 

 

Take control with your voice 
We’re bringing our beloved voice remote to our most affordable player, the Roku Streaming Stick, so you can control any Roku player with your voice. Customers with any Roku streaming device can change the volume, power on their TV, or search for and play entertainment just by using their voice.

 

 

 

 

 

Your favourite features await 
Enjoy the many features Roku customers love. Like our user-friendly interface, which offers instant access to thousands of live and on-demand streaming options. With our players, you’ll be able to browse and discover new content effortlessly, easily pick up where you left off with Continue Watching, or bookmark shows to watch later with Save List.

Availability 
Roku Streaming Stick (£29.99) and Roku Streaming Stick Plus (£39.99) will be available for purchase at major retailers from June.

Roku Streaming Stick and Roku Streaming Stick Plus will replace the Roku Express and Roku Express 4K+. Roku Express and Express 4K+ will be available at select retailers while supplies last.

Head to Roku.com to learn more.

*Based on hours streamed—Hypothesis Group

** Roku/Harris Poll, February 2025

Roku survey conducted by The Harris Poll among 2,091 adults ages 18 and older, among whom 2,021 are TV viewers and 1,729 are streamers. For further info on the survey, please contact bgilbert@roku.com.