Introducing the new Roku Streaming Stick Devices

We are excited to unveil a bold new chapter in our streaming journey with an updated look, feel, and enhanced performance for our devices. We meticulously crafted every detail to make our players sleeker, more intuitive, and even more delightful to use.

While smart TVs are advanced, even they can struggle to keep pace with evolving technology. That’s where Roku steps in. Think of our streaming players as a brain transplant for your TV—delivering boosted performance, innovative hardware, access to the latest programming, and a seamless, lightning-fast interface. It’s a simple, affordable way to keep your television as smart as ever.

Drawing on our years of expertise and an understanding of our customers’ needs, we’ve created two powerful new streaming stick devices—the Roku Streaming Stick and Roku Streaming Stick Plus—packed with fan-favorite features.

Introducing the Roku® Streaming Stick® and Roku Streaming Stick Plus.

Roku Streaming Stick – the easiest way to upgrade any smart TV

At the accessible price point of $29.99, our entry-level Roku Streaming Stick delivers an intuitive, delightful streaming experience on any smart HD TV. The Roku Streaming Stick comes with America’s #1 TV streaming platform*, top-notch features such as Backdrops, access to free programming, and our voice remote—all at an incredible value.

Roku Streaming Stick Plus – 4K streaming made simple

Experience everything the Roku Streaming Stick has to offer—plus more. With the Roku Streaming Stick Plus, you can enjoy brilliant 4K picture and vivid HDR color wherever you go for just $39.99. With instant access to thousands of streaming channels and personalized recommendations—like the Roku Streaming Stick—this compact device is perfect to take on the go. Effortlessly transform your 4K smart TV into an even smarter TV.

Roku Streaming Stick players are the most compact sticks on the market—over 35% smaller than other brands—all without compromising performance or speed.

Roku continues to bring better TV to everyone, reaching more streamers in more places as we expand globally. Roku Streaming Stick and Roku Streaming Stick Plus will be available to customers in Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, and the United Kingdom in the coming months.

Roku Streaming Stick and Roku Streaming Stick Plus will include the following customer favorite features.

Built with design in mind

Almost all streamers (90%) want a clean setup with streaming devices or wires hidden behind the TV**. Both the Roku Streaming Stick and Roku Streaming Stick Plus were designed to fit seamlessly behind your TV, so you’ll forget they’re even there.

And both new Roku Streaming Stick players are designed to be so power-efficient, they can be powered directly by your TV, eliminating the need for hanging cables, delivering a cleaner, more streamlined setup. Plus, our sleek design won’t block neighboring HDMI ports, so you can switch from streaming to gaming with ease.

Take control with your voice

We’re bringing our beloved voice remote to our most affordable player, the Roku Streaming Stick. Customers with any Roku streaming device can change the volume, power on their TV, or search for and play entertainment just by using their voice.

Your favorite features await

Enjoy the many features Roku customers love. Like our user-friendly interface, which offers instant access to thousands of premium entertainment options and over 500+ free TV channels with live TV. Or our viewing destinations based on popular genres, such as sports, home, food, and more. With our players, you’ll be able to browse and discover new content effortlessly, easily pick up where you left off with Continue Watching, or bookmark shows to watch later with Save List.

Availability

Roku Streaming Stick ($29.99) and Roku Streaming Stick Plus ($39.99) will be available today for pre-order in the U.S. and available for purchase at Roku.com and major retailers on May 6.

Roku Streaming Stick and Roku Streaming Stick Plus will replace the Roku Express and Roku Express 4K+, at the same price. Roku Express and Express 4K+ will be available at select retailers while supplies last.

Head to Roku.com to learn more.