“Ok, Roku does that.” | Our new TV streaming campaign

Today, we unveiled our new streaming leadership campaign titled “Ok, Roku does that.” The campaign builds on the momentum of our newest streaming players and Roku OS 10.5 as we enter the holiday season. The “Ok, Roku does that.” campaign highlights America’s #1 TV streaming platform* for the innovation, ease of use and simplicity it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home, and social media marketing in the U.S. and abroad.

The hero of the campaign is a 60 second creative look back in time. Over the course of history, seemingly simple innovations have transformed the world and how people navigate it. The launch commercial moves through a short history of transformative innovations; culminating in the decade of streaming. Sometimes the best ideas are often the simplest. Like streaming made easy — this was the inspiration behind “Ok, Roku does that.”

Additional video ads are focused on driving awareness for Roku TV models. Roku TV models offer a simplified aesthetic in a home theater as all they require is power and a Wi-Fi connection and they are incredibly easy to set up and use, from the tech savvy to the novice, and continuously improve over time with regular software updates. Features highlighted include private listening, lost remote finder and the vast amount of free content available on The Roku Channel.

Out-of-home and social media campaign elements will play on the same theme as “Ok, Roku does that.” and be on display in major cities around the country including New York, Los Angeles as well as in major travel hubs like Chicago, Atlanta, and JFK airports. It will also use OneView, our ad buying platform built for TV streaming, to manage the digital portion of the campaign across desktop, mobile, and TV streaming.

Happy Streaming.

*Based on hours streamed- April 2021 (Hypothesis Group)