The 2024 Roku Ultra: the streaming player you love just got better 

Let’s take it back to 2015. Star Wars: The Force Awakens is breaking box office records. The Game of Thrones phenomenon is in full swing. McDreamy is making his big departure from Grey’s Anatomy. And Roku introduces its first premium streaming device, raising the bar and changing the TV streaming industry as we know it. 

Over the years, the Roku Ultra has transformed living rooms into home theaters, delivering a premium viewing experience with unmatched picture and audio. The beauty of Roku streaming devices is that they are a simple way to upgrade aging or smart TVs with ease. They instantly refresh any interface with simple navigation, personalized content recommendations, and more.  

With each iteration of this device we have pushed innovation, introduced new updates, and taken the features we know you love to the next level. Today, we’re going even further. 

We’ve developed a device that has it all. Our new 2024 Roku Ultra is our most powerful player to date, a culmination of years of listening to customer feedback and leveraging our streaming expertise. With lightning-fast performance, cinematic Dolby Vision® and Dolby Atmos®, quicker app loading, and invaluable features, the Roku Ultra is our ultimate streaming experience.   

Lightning-fast performance, unmatched cinematic picture, and quicker app loading  

Since its inception, Roku Ultra has delivered streamers a simple, delightful, powerful way to stream and for 2024, we’re doubling down on that commitment.     

At the heart of Roku Ultra is an all-new quad core processor purpose-built for cinematic streaming. This chip supports all the latest in streaming video, including 4K, HDR10+, Dolby Vision, and Dolby Atmos for immersive theater-quality picture and audio, turning any night into the ultimate movie night.   

Did we mention it’s more than 30% faster than other Roku players?  With a more powerful CPU, content loads quicker, navigation is more fluid, and streaming feels snappier – a big upgrade from your smart TV that’s starting to feel outdated. Plus, as a HDMI 2.1 streaming player, Roku Ultra offers Quick Media Switching (QMS) delivering seamless, judder-free transitions between different refresh rates or content sources on premium TVs. 

It’s also smarter. Roku Ultra uses advanced machine learning to anticipate which app you are going to open next and tees it up for our snappiest app loading to date. 

Next-level Wi-Fi 

Roku Ultra comes with our best Wi-Fi® yet: Wi-Fi 6. You’ll get faster, better performance in congested environments (we’re looking at you, kids) and improved efficiency for all your streaming devices. Plus, if you live in a home with multiple devices connected, Wi-Fi 6 will help reduce lag and keep everything running smoothly. This means quicker downloads, smoother streaming, and a more reliable internet connection. Need wired ethernet?  Don’t worry, we’ve got that too!   

A platform that gets you  

It’s simple. We want our platform to adapt to how you watch TV. From the moment you set up your device to when you’re ready to binge that new show, we are curating an interface designed for you.   

Our devices are user-friendly and deliver an innovative, intuitive viewing experience. Click into our immersive destinations based on popular genres, such as Live TV, sports, home, food, and more, where you can browse and discover new content. Or continue watching that show you paused, with features like Continue Watching, and save entertainment for later with our Save List. You can also customize the home screen, based around your interests.   

We love TV as much as you do, and as streaming pioneers, we’re proud to have been the first to introduce iconic features like remote finder, headphone mode and customizable buttons to make watching TV simpler and more delightful.    

But the work hasn’t stopped there. The 2024 Roku Ultra builds on these classics with improved usability and deeper OS integration.  

• Lost remote? Activate remote finder by pressing the button on Roku Ultra or just use your voice “Hey Roku, where’s the remote?” 
• Headphone Mode goes wireless: Pair and listen to your content with your favorite Bluetooth® headphones.
• Customizable Quick Launch: With the new Voice Remote Pro, open the shortcuts display on your TV where you can set two presets such as your favorite apps, shows, even commands like enabling captions.

 Speaking of remotes…  

An even better remote 

Roku remotes are designed to be a true extension to the TV viewing experience. Now the Roku Ultra comes bundled with our best remote yet: the Voice Remote Pro (2nd edition).  

This remote includes our most beloved features, such as TV power and volume controls, hands-free voice commands, rechargeability, and a lost remote finder. It also introduces long-awaited features like backlit buttons, convenient USB-C charging, and two new buttons: Quick Launch (yes, the rocket-shaped one) and Live TV Guide.  

With Quick Launch, you can see your personalized shortcuts—your go-to apps, your favorite voice command, switching the captions on and off—right on your TV screen. And the new Guide button offers instant access to our Live TV Channel Guide, with more than 400 free live linear channels, all available with just one click.

Stay connected with your home  

Our 2024 Roku Ultra integrates seamlessly with our simple, intuitive smart home offerings. With Roku Smart Home you can set the vibes for your home theater and enjoy your entertainment while keeping an eye on your house. 

Like the Roku Doorbell Camera—if you’re in the middle of movie night when a package gets delivered, the Roku Doorbell Camera will pop up right on your screen and show you who’s there. Or, if you want to check on your children in another room, you can simply click into the Roku Smart Home app on your TV to see all your camera feeds, or say “Hey Roku, show me the kids’ room.” And don’t forget, you can easily set the mood for game day, movie night, and more with Roku Light Strips & Bulbs. It’s that simple. 

Availability 

Roku Ultra is available for $99.99 in the U.S. and Canada starting today at Roku.com, and major retailers in the coming weeks. 

So, to recap, what’s new? 

• All new quad core processor delivering 30% faster performance and seamless navigation 
• Quicker streaming app launches 
• Upgraded Wi-Fi 6 radio architecture is our fastest ever 
• Equipped with our best remote, Voice Remote Pro (2nd edition) 

Head to Roku.com to learn more.