Introducing the new Roku player lineup

Today, we are thrilled to introduce our new streaming lineup, including the all-new and redesigned Roku Ultra and the addition of the Roku^® Streambar™.

Made for cord cutters and people who love to stream, Roku Ultra offers the best performance of any Roku player, and now supports both Dolby Vision^® and Dolby Atmos^® -all for under $100. For streamers looking to add powerful streaming and premium sound to any TV, the Roku Streambar is the easiest way for you to upgrade and de-clutter your home entertainment system!

We’re also rolling out Roku OS 9.4, the latest version of our operating system, with exciting updates to improve your overall streaming experience on the Roku platform.

Roku Streambar

The new Roku Streambar is the ultimate 2-in-1 entertainment upgrade with powerful streaming and premium sound for any TV with HDMI, including Roku TV™ models. Hear every detail as you stream in vibrant 4K HDR picture quality on 4K HDR compatible TVs. With its compact acoustic design and powerful signal processing, its center drivers deliver crisp, clean audio that makes dialogue easier to hear while its angled side drivers fill the room with sound. The Roku Streambar can also quiet loud commercials automatically. You can control Roku Streambar by speaking to Amazon Alexa and/or Google Assistant devices. Later this year, Apple AirPlay 2 and HomeKit capabilities are expected to begin roll out on select 4K Roku devices as well. With Apple AirPlay 2, you’ll be able to stream videos, music and more to the big screen, and with HomeKit, you can easily and securely control your Roku Streambar using the Home app and Siri. Setup is simple with everything in the box, including one voice remote that controls your TV, sound, and streaming. Additional features include:

• America’s #1 TV streaming platform: Enjoy an easy to use and snappy experience with access to endless entertainment.
• Big sound: Four internal speakers fill the room with rich Dolby Audio.
• Smarter than the average soundbar: Advanced audio engineering within the Roku OS helps Roku Streambar produce sound well beyond its size while increasing speech clarity and adding intricate depth to music.
• Simple sound settings: Simple volume modes make it easy to adjust sound. Did the kids or your partner fall asleep during the movie? Automatically lower loud commercials, boost the volume of voices, and optimize the sound for night listening.
• Easily expandable: Add deep, rich bass with Roku Wireless Subwoofer and immersive surround sound with Roku Wireless Speakers.
• Spotify Connect: Easily launch your favorite playlist from a smartphone and listen through the Roku Streambar.
• Bluetooth support: Easily stream music from mobile devices.

Roku Ultra

The new and improved Roku Ultra offers powerful, smooth streaming with channels that launch in a snap and our best wireless, now with up to 50% more range and Bluetooth^® support. Stream in extraordinary Dolby Vision^® picture quality and experience immersive Dolby Atmos^® sound when you pair it with compatible devices. Inside the box is a Roku voice remote featuring TV power and volume controls, personal shortcut buttons, and headphones for private listening. It even has a lost remote finder, and now comes with a High Speed Premium HDMI^® cable. Control the Roku Ultra by speaking to Amazon Alexa and/or Google Assistant devices. And Roku Ultra will also get Apple AirPlay 2 and HomeKit capabilities later this year.  The Roku Ultra is perfect for cord cutters and people who love to stream. Additional features include:

• Power & performance: Launch channels in a snap thanks to the loaded quad-core processor.
• Our best wireless: Enjoy smoother streaming in rooms further from the router now with up to 50% more range (don’t worry there’s still an ethernet port for wired connectivity!).
• Dolby Vision^®: Enjoy favorite films or streaming series with spectacular color, contrast, brightness, and detail. Dolby Vision can deliver colors never-before seen on a screen paired with ultra-vivid picture quality which results in a refined, lifelike image.
• Dolby Atmos^®: Immersive entertainment with sound that moves all around with breathtaking realism. Sound recorded in stereo is limited to left and right channels. Sound mixed in Dolby Atmos allows a deeper connection to shows and movies.
• Private listening: Use the included headphones to pump up the volume on your shows without disturbing the house.
• Personal shortcuts: Simply give a voice command, then press and hold a personal shortcut button for one-touch access anytime.

Availability

The Roku Ultra and Roku Streambar are available for pre-order at Roku.com starting today and are expected to ship in October. General availability on Roku.com and at major retailers is expected in October. The Roku Streambar will also be available in Canada, Mexico and the U.K.

Also available on shelf in the U.S. will be the Roku Express, Roku Premiere, Roku Streaming Stick+, and the Roku Ultra LT. For more information visit Roku.com.

Happy Streaming!