Meet our new OLED TVs

Whether you’re hosting an epic game day watch party, or watching the latest episode of your favorite show, a great streaming experience comes down to spending less time searching, getting to your favorite content faster, and having the right screen to bring it all to life.

That’s why we’re excited to introduce our new 2026 Roku Pro Series TVs: the Roku Pro Series OLED TV and Roku Pro Series LX OLED TV.

Sleek design, smarter performance

The new OLED lineup pairs next-level display technology with the delightfully simple Roku experience you already know and love. The result? A TV that looks sleek, works smarter, and gets you to the good stuff faster.

Ultra-wide viewing angles give everyone a great sight line, while OLED technology delivers vibrant color and blacks that are truly black. From shadowy thrillers to bright animated favorites, scenes feel deeper, richer, and more immersive. To make it even better, there’s no need to worry about adjusting picture settings before pressing play. Roku Smart Picture Max automatically tunes the TV to suit what you’re watching, so every show, movie, game, and live event is optimized without any extra work from you.

The Roku Experience, now on OLED

We believe nothing should stand between you and the entertainment you love. That’s why, even as we added more advanced technology to the 2026 Roku Pro Series, we made sure getting started remained as simple as ever.

From the moment you open the box, Roku makes setup effortless with tool-less, dual-position feet and built-in cable management. The personalized Home Screen brings your favorite apps, shortcuts, and recommendations front and center, so you spend less time scrolling and more time watching. Signing up for subscriptions is streamlined, too. Use one Roku login to sign up for Max, Paramount+, Apple TV+, and more than 70 other subscriptions, then manage, cancel, or renew them all in one place.

Your Roku TV is more than a place to press play. We’re always finding new ways to make the entire streaming experience more fun: Take a trip through Roku City, test your knowledge with Daily Trivia, or play a quick game of Roku City Dash.

Elevated entertainment

We designed the new Roku Pro Series OLED TVs with an ultra-thin profile and slim metal bezel to keep the focus on your entertainment and blend easily into your space, even when the TV is off.

For gamers, Automatic Game Mode drops you right into the action, while a fast refresh rate keeps every moment smooth and clear. That means more responsive gameplay with less lag, plus sharper action when you’re watching fast-moving sports.

And because the little things matter, thoughtful touches like backlit remote buttons, customizable shortcuts, Bluetooth Headphone Mode, and an on-TV remote finder make everyday streaming easier from start to finish.

Meet the lineup

The Roku Pro Series OLED TV is available today in 55-inch and 65-inch sizes, exclusively on Amazon, with an MSRP starting at $999. The Roku Pro Series LX OLED TV will be available beginning October 2026 with an MSRP of $1,299.

Learn more at about our new OLED TV lineup here.