New in the Roku Channel Store: SXSW® On – Get it first on the Roku platform

 Missing out on the SXSW action in person this year? While we can’t bring you the amazing Austin BBQ or queso, we can deliver the music and fun of SXSW straight to your living room. We’re happy to announce the SXSW On channel is now available for free on Roku players in the U.S., Canada, U.K. and Republic of Ireland, as well as Roku TV models in the U.S. – the first streaming players and smart TVs to feature the channel!

The SXSW On channel on the Roku platform provides on-demand access to live performances, interviews and talks from the SXSW Music, Film and Interactive Conference. It will also feature new series highlighted below.

• The Road

Ever wonder what happens off stage? The Road presents viewers with a behind the scenes look at the day-to-day challenges and adventures of touring musicians.

• The Nom Nom

SXSW’s favorite artists share their top local eateries and explore delicious offerings from culinary masters. Follow up­ and-coming restaurants curated by award-winning chefs across the country.

Go ahead and embrace the spirit of SXSW from the comfort of your couch this year! You can find SXSW On under “Lifestyle” in the Roku Channel Store now on current-generation* Roku players and Roku TV models.

^{*Current generation players are those introduced after June 2011 and include Roku 3 (4200X), Roku 2 (2720X), Roku 1 (2710X), Roku Streaming Stick, both HDMI (3500X) and Roku Ready (3400X, 3420X) versions, Roku LT (2400X, 2450X, 2700X), Roku 2 HD (3000X), Roku 2 XD (3050X), Roku 2 XS (3100X) and the Roku HD (2500X).}