Meet our new Roku-made TVs

Two years ago, we set out on a mission to redefine what TVs could be. With Roku-made TVs, our goal was to deliver innovation where it matters most to our customers and create a viewing experience that is simple, delightful and refreshing.

Every detail of our Roku-made TVs was thoughtfully designed for you. With seamless setup, fast performance, and intuitive features, we crafted innovative TVs that not only look great but also are a pleasure to use. Since inception, we have sold more than one million Roku-made TVs in the U.S.

Now, we’re excited to introduce our 2025 lineup.

Better picture, clearer sound

Roku-made TVs are getting even better with custom under-the-hood tuning and cutting-edge software enhancements that work effortlessly behind the scenes. Enjoy richer, more vivid visuals with improved contrast and color accuracy, improved sound quality, faster app launches, and deeper bass that brings your favorite movies and shows to life.

At Roku, we understand that great picture quality and clear sound are essential for all TVs and work to provide that across our entire lines. With our 2025 lineup, we’re taking the TV experience to the next level, redefining what it truly means to enjoy TV. We combine software innovation with unique hardware solutions and delightful “little touches” to offer a better experience for everyone.

We introduced our Roku Pro Series last year with inspiring picture and sound and even more thoughtful touches to elevate the TV viewing experience. Today, we’re introducing custom factory calibration to the new Roku Pro Series, ensuring every TV delivers a stunning picture right out of the box.

Innovating to bring Premium features for all

With only 9% of smart TV viewers regularly adjusting settings as they watch different types of content**, we had to step in. Last year, Roku launched Smart Picture and Smart Picture Max, which automatically enhances and optimizes your TV’s picture quality for you.

Today, we’re excited to announce that we’re bringing Roku Smart Picture Max, which automatically adjusts picture settings on a scene-by-scene basis, to the Roku Plus Series. This delivers the best viewing experience without the need to fiddle with the settings.

The Roku Plus Series also will now feature mini-LED backlighting, powered by Roku’s advanced software, to upgrade the picture quality at the same affordable price. With mini-LED technology enhanced by QLED, the Roku Plus Series will feature better dynamic contrast, deeper blacks, and a wider color range.

The Roku Plus Series is getting new hardware features too. The remote finder button introduced with our Pro Series can now be found on the back of our Plus Series TVs, so you can easily locate your lost remote without having to dig through your cushions. And the integrated cable management we introduced with the Pro Series? That’s coming to the Plus Series as well.

Lastly, all our Roku-made TVs will now feature Bluetooth Headphone Mode, which allows viewers to pair headphones directly to the TV.

With our full lineup available in a wide range of sizes, including a new giant 85” Roku Select Series, there’s a Roku-made TV for everyone and every room. Whether you’re looking for a screen that fits perfectly in the kitchen or a cinematic experience for your living room, Roku has you covered. And it’s not just about great picture quality – our TVs are designed holistically, with all of Roku’s signature simplicity and thoughtful features for a truly elevated viewing experience.

** Smart TV Study, The Harris Poll, research commissioned by Roku, November 2023

Roku survey conducted by The Harris Poll among 2,091 adults ages 18 and older, among whom 2,021 are TV viewers and 1,729 are streamers. For further info on the survey, please contact bgilbert@roku.com.