The Roku Experience keeps getting better

Whether you’re on the Roku Home Screen or browsing one of our many zones, it’s easier than ever to discover live, upcoming, and on-demand entertainment. At Roku, we’re always focused on finetuning our platform to deliver a more personalized experience. Our goal is to help you find what you want to watch—and what you didn’t even know you needed to see.

Our latest automatic software updates make your TV even smarter, with more personalization and therefore more you.

Effortless content discovery

More than half of viewers (57%) say they often give up after searching for something to watch and do something else instead*. Our new browsing features are here to change that.

The new “Coming Soon to Theaters” row keeps you in the know about Hollywood’s biggest premieres. If you see a movie you’d rather wait to watch at home, simply add it to your Save List, and we’ll let you know once it’s available to stream.

Our new short-form content rows in the All Things Food and All Things Home destinations make it effortless to browse bite-sized videos one after the other. Whether it’s a quick recipe tutorial or a home organization hack, these curated clips are designed to inspire without the commitment of a full-length show.

And with our badges, you can spot free, paid, new, and now award-winning films right on your screen. From Hollywood blockbusters to quick tips for your kitchen or living room, we’re making content discovery seamless and enjoyable.

Sports for you

Sports fans, staying connected to your favorite teams and players has never been easier. The new personalized highlights row in the Sports Zone puts the best clips up front and center, all in one place—keeping you in the know about what matters most: your team.

Wherever you go, we want you to be able to check in with the latest team and league news. That’s why we’re expanding our Sports Zone globally, starting with Mexico. In the coming weeks, fans can enjoy a dedicated hub where they can catch all the must-see games, highlights, clips and more.

Fans can also stay closer to the action with sports notifications. Simply select your favorite teams across any sport and receive timely mobile notifications when it’s game time, so you’ll never miss a moment.

Your ultimate streaming companion

Speaking of mobile, it’s time to say goodbye to doom scrolling and hello to endless entertainment with the Roku mobile app—the perfect sidekick for discovering what to watch. Explore trending shows, live programming and take control of your TV with your own remote.

Plus, our expanded content detail pages put everything you need to know at your fingertips, from cast and crew details, IMDb ratings, and trailers.

The Roku mobile app is the ultimate streaming companion with a smooth and immersive browsing experience to help you find your next favorite TV show or movie. Best of all, it’s free and works effortlessly.

More than just a TV

With Daily Trivia, you can take game night to the next level featuring 10 new questions every day to test your entertainment knowledge. After completing Daily Trivia, browse through related content to the daily quiz topics or dive into Trivia Vault. Our new hub is packed with hundreds of previous questions, now with enhanced visuals and more chances to show off your expertise.

And when you’re not up for watching a show or playing games—turn your TV into a dynamic part of your home. Today, we’re excited to bring Backdrops to all Roku TV models and streaming players in Canada. Already available on all devices in the U.S., Backdrops transforms your TV into a work of art, showcasing beautiful visuals and adding a stylish touch to your living space, even when you’re not actively watching.

Wish you were always scrolling through Roku City™? With the new Roku City tile now on the Roku Home Screen, you can transport yourself into the whimsical world in an instant. The vibrant city has become a staple of the Roku Experience—complete with hidden easter eggs, famous vehicles, and an iconic skyline.

Availability

With our latest updates rolling out to customers in the coming months, you can look forward to a more intuitive and smarter TV, made for you. Stay tuned for exciting features and improvements to come.