Introducing Roku Audience Solutions

We believe all TV will be streamed, and with it, TV advertising.

The Roku platform now natively integrates advertising capabilities that combine the best of both digital and TV advertising. We call it "Roku Audience Solutions". It enables Roku channel partners to deliver more effective advertising to their audience. And, it creates new opportunities for brands to connect with next-generation TV viewers.

TV's future, here now

Viewing habits are evolving quickly. Your TV ad strategy should, too.

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Advertiser solutions

Promote your brand to the next generation of TV viewers.

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Publisher solutions

Grow your audience on the Roku platform. Monetize more effectively.

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TV, meet digital

TV is changing in profound ways. We’re headed for a world in which all TV will be streamed, on-demand, and personalized. With this transition, the “physics” of TV advertising is changing, too.

Viewers are migrating out of traditional platforms

2014 witnessed the first material losses for traditional TV distribution and viewership. People still love TV. They’re just doing it on their own time.

-222K

222K cable subscribers lost as of Q3 2014, more than all of 20131

-9%

Ratings dropped 9% in 2014, compared to 3% in 20132

1/3

1 in 3 US adults own a connected TV or streaming device3

1 Ramachandran, Shalini. "Pay-TV ‘Cord Cutting’ Accelerates." WSJ.com, Wall Street Journal, 6 Nov. 2014. Webpage accessed 20 April 2015.

2 "The Bleeding Edge: A Look at Cable's Ratings Collapse." MoffettNathanson. March 2015.

3 "The Changing TV Experience: Attitudes and Usage Across Multiple Screens." Interactive Ad Bureau, April 2015.

Viewer growth is in streaming

Delivery of video ads via free, ad-supported streaming grew 236%, beating tablets for the first time and gaining rapidly on smartphones.4

4 Source: FreeWheel Q4/14 Video Monetization Report

We still love the big screen

Everyone’s watching TV on their smartphones now, right? Wrong. When viewers are home, screen size matters.

Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2014 Parks Associates

Everyone's doing it

Streaming is not just for young men or millennials. It’s happening across all ages…and accelerating.
Our users are mainstream

Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2014 Parks Associates

Millions of people use Roku players.

Roku player users are highly engaged: the average user watches 50 hours per month. Collectively, our users streamed more than 3 billion hours last year. With over 10 million players sold in the US, Roku is an OTT leader in scale and engagement.5

5 Roku sales & player log data from 2008 to 2015

The best of digital + TV

The best of premium TV branding, digital targeting, and interactivity have come together on the Roku platform.

6 93% completion rate = March 2015 Roku video ad serving data.

Publisher solutions

The Roku platform offers a rich toolset to get, grow, and monetize your audience.

Introducing the Roku ad framework (RAF)

Built from the ground-up to provide a better ad experience for users, publishers, and advertisers alike, RAF integrates advanced video ad functionality directly into the Roku OS, so you can focus on monetizing your audience.

IAB VAST 2.0 & 3.0 Compatible

Nielsen OCR7

Innovid iRoll interactive units

Unique IDs for Advertisers

Playlist Management (VMAP)

Automatic updates

7 Planned availability Summer 2015

You pick the ad tech

With the Roku ad framework (RAF), you’re in the driver seat. Supporting IAB VAST standards, the RAF is compatible with major commercial ad servers. In fact, many video ad servers, networks, SSPs, DSPs, and trading desks are already serving video ads to Roku devices today.

FreeWheel
LiveRail
doubleclick

The Roku platform as a demand partner

Need more audience to meet advertiser demand? Looking to drive more subscriptions or transactions for your Roku channel? From the day users activate their Roku device, we leverage many touch points to drive awareness and interest in your channel throughout the customer lifecycle. Contact advertising@roku.com for more details.

Promote your channel to Roku’s audience

Need more audience to meet advertiser demand? Looking to drive more subscriptions or transactions for your Roku channel? From the day users activate their Roku device, we leverage many touch points to drive awareness and interest in your channel throughout the customer lifecycle. Contact advertising@roku.com for more details.

A sampling of our promotional vehicles:

New user activation flow

New user activation flow

Featured in Channel Store

Featured in Channel Store

Marketing emails

Marketing emails

New user welcome emails

New user welcome emails

Banner ads in user interface

Banner ads in user interface

Featured in Roku Recommends

Featured in Roku Recommends

Advertiser solutions

Invest directly with Roku to reach a highly engaged audience.

Introducing Roku audience access (RAA)

Roku audience access brings you some of the most engaged TV viewers in the business. Our media sales team partners directly with our publishers to deliver targeted, interactive, cross-channel campaigns.

Advanced targeting and insights

Leveraging rich registration, behavioral, and third party insights, the Roku platform helps you find your target user, whether that’s an entertainment enthusiast, men 18-49, or an auto-intender. Through in-house tools and research partnerships, we can also field a variety of post-campaign analyses to show impact.

Custom content integrations and distribution

Many brands today are looking to build a deeper relationship with viewers through custom content and sponsorships. With over 2,000 publishers, Roku’s ad team can facilitate innovative content executions that put your brand in the best light with your target audience—extended free trials, content unlocks, branded content, and more.

channel store

Key technology relationships

Nielson
InnovID
Brightline
Millward Brown
Acxiom