Roku, Inc., is a privately held company located in Saratoga, Calif., and founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR). The market leader in streaming entertainment devices for the TV with millions of units sold, Roku has always believed that anything you want to watch, listen to, and enjoy should simply be there on your TV, whenever you want it. Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value.
The Roku executive team is made up of an impressive group of successful inventors, entrepreneurs and leaders who have proven track records of building successful high-growth companies with award-winning products. Having worked at Netflix, DIRECTV, Apple, Disney, 21st Century Fox, AOL, Compaq, Macromedia, Netscape, Gemstar-TV Guide, Sky, and ReplayTV among other companies, the team brings direct consumer electronics, software and services expertise to Roku.
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A pioneer and innovator in TV and digital media, Anthony Wood is the Founder and CEO of Roku, a name that means "six" in Japanese to represent his sixth company. In the early days of Roku, Anthony also served as the vice president of Internet TV at Netflix, where he developed what is known today as the Roku streaming player, originally designed as the original video player for Netflix.
Prior to Roku, Anthony invented the digital video recorder (DVR) and founded ReplayTV, where he served as President and CEO before the company's acquisition and subsequent sale to DirecTV. Before ReplayTV, Anthony was co-Founder and CEO of iband, Inc., an Internet software company sold to Macromedia in 1996. The code base developed by Anthony at iBand became a central part of the original core code of Macromedia now known as Adobe Dreamweaver. After selling iBand, Anthony became the vice president of Internet Authoring at Macromedia. Earlier in his career, Anthony was Founder and CEO of SunRize Industries, a supplier of hardware and software tools for non-linear audio recording and editing. Anthony holds a bachelor's degree in electrical engineering from Texas A&M University.
Chas Smith oversees Roku&'s OEM business to expand the Roku platform reach beyond the set-top box and into consumer electronics devices. Before Roku, Chas was general manager for Avid Technology's video division and vice president of worldwide sales, marketing and service. Prior to joining Avid, Chas worked at Digidesign, where he ran worldwide sales and marketing. Earlier in his career, Chas was a keyboard player with a 'no name' Scottish rock band and a music writer for radio and TV advertising jingles.
Matthew became Chief Marketing Officer at Roku in 2013. He is responsible for retail device sales, global marketing, communications and customer service across the company’s three business units – streaming media players, content and services, and OEM partnerships. Prior to becoming CMO, Matthew was Strategic Advisor to the company focusing on corporate strategy and development, including capital raising, and supporting marketing and communications.
Previously, Matthew was Group Director, Strategy and Corporate Affairs, Europe and Asia, of News Corporation where he focused on strengthening performance of the television businesses (now 21st Century Fox) in the areas of branding, marketing, channel packaging, programming, communications and corporate responsibility.
Before this, Matthew was Group Director, Communications and Brand Marketing at British Sky Broadcasting (Sky) where he ran all brand and content marketing and communications. Prior to Sky, Matthew was regional chief executive officer of one of the world's top PR firms, Ogilvy Public Relations, in charge of operations across Asia Pacific, Europe and the Middle East.
In addition to his role at Roku, Anderson serves on the Board of MOBY Group, a leading emerging-markets broadcaster. Matthew holds a bachelor's degree from the University of Pennsylvania and has attended Harvard's Global Leadership and Public Policy Program in conjunction with the World Economic Forum's Young Global Leader program.
Mark Goodwin joined Roku in 2008 where he oversees all aspects of software engineering, mobile apps, web services and network engineering for the Roku streaming players and the Roku Streaming Stick. Prior to Roku, Mark had been director of software engineering at ReplayTV where he lead software teams through several generations of the ReplayTV DVR. He was also technical lead for the IPTV group, researching early set-top technology for delivering content over the Internet. ReplayTV was acquired and sold to DirecTV in 2008. As senior director at DirecTV, Mark continued to develop television technologies and was a founding member of the Advertisement Engineering Group created to identify, design and ultimately deploy technology for targeted advertising. Before ReplayTV, Mark spent seven years at Euphonix where he lead software development for high-end digital mixing consoles used in professional music, film and post-production. Mark holds a bachelor’s degree in Computer Science from Teesside University.
Scott de Haas joined Roku in 2011 as vice president of hardware engineering. Scott oversees all hardware development, including sustaining and production activities. Scott has 20 years of experience in the consumer electronics and telecom industries, designing products and custom silicon solutions for low and very high-volume applications. Prior to Roku, Scott held several hardware engineering positions during his six years at 2Wire and Pace. He managed the silicon development team until 2009 when it was sold to Broadcom and then managed hardware engineering until the acquisition by Pace. Before that, Scott spent eight years at Next Level Communications while the company went through two acquisitions and an IPO. He managed silicon development efforts and equipment teams while there. At the start of his career, Scott worked in the PCI chipsets division at Intel designing chipsets for the Pentium processor. Scott holds a bachelor’s degree in electrical engineering from the University of California at Davis.
Steve has more than 25 years of legal experience advising leaders at private and public companies, negotiating complex transactions and managing corporate governance. He brings to Roku a deep understanding of the media and technology world coupled with extensive legal experience across all facets of corporate law.
Before Roku, Steve was at Hogan Lovells where he is the managing partner of the Los Angeles office and a co-leader of the firm’s global Technology, Media and Telecoms (TMT) industry sector team. Steve’s clients include News Corporation, 21st Century Fox and affiliated entities, as well as other media and content companies. Prior to 2003, Steve was a partner in the corporate department of the firm’s New York office. At Hogan Lovells Steve has focused primarily on transactional work, including mergers and acquisitions, joint ventures, equity offerings, debt financings, venture capital and commercial transactions. Steve has extensive experience working with digital media companies as well as cable and broadcast television businesses.
Prior to Hogan Lovells, Steve served as executive vice president and general counsel at Gemstar-TV Guide from 2003 to 2008. While there he played a central role in fully resolving legacy legal issues, implementing new business initiatives focused on the development and licensing of intellectual property, conducting a strategic alternatives review process and successfully completing the company sale transaction.
Steve Louden joined Roku in 2015 as Chief Financial Officer bringing a deep financial and strategic background across Internet, consumer experience and retail business. Before Roku Steve was at Expedia, Inc. where he most recently served as Treasurer for the $6 billion revenue company with websites in more than 70 countries. During his six-year tenure at Expedia Steve also held senior finance roles including heading up corporate finance. Steve also held finance, strategy and planning roles at Washington Mutual, McKinsey and Company, and The Walt Disney Company. Early in his career Steve was a financial analyst with Merrill Lynch and Co, Inc. Steve holds a bachelor’s degree from Claremont McKenna College and a MBA from Harvard Business School.
Steve Shannon heads Roku’s content and services group which is responsible for establishing new content relationships, acquiring entertainment and growing services on the Roku platform. Steve has co-founded and led many successful companies that have shaped the digital living room. Prior to Roku, Steve held senior executive roles at digital media companies, RealD and Gemstar-TV Guide. Steve also has deep experience growing digital media start-ups from the ground up. He co-founded iband and sold it to Macromedia after developing what is now Adobe’s Dreamweaver product line. Steve also co-founded and Akimbo Systems, the first Internet video-on-demand service for television. Prior to Akimbo, Steve launched ReplayTV, the first digital video recorder and drove product, marketing, and sales strategies. Steve holds a bachelor's degree from University of California at Los Angeles and an MBA from University of California at Berkeley.
Board of Directors
- Anthony Wood, Roku
- Shawn Carolan, Menlo Ventures
- Ravi Ahuja, FOX Networks Group
- Daniel V. Leff, Ph.D., Luminari Capital
- Alan Henricks, Consultant
- Jeff Hastings, BrightSign
- Ray Rothrock, Venrock