| "Roku is doing a growing number of things—still simply and well"
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 | "...a good choice for anyone who wants a quick and easy way to add Netflix--and a variety of other Internet media channels--to any TV"
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 | "Roku's Channel Store offers what customers have long requested but cable providers have been unwilling to provide: à la carte service."
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 | "With the Roku player (Netflix and Amazon video support) and all of these new Roku Channels, I am finding less and less value in cable television."
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| "Roku recently introduced a new set-top box for connecting Internet entertainment to the TV, and it's a real winner."
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| "…the decision to buy this is a no-brainer. One day…devices like the Roku box will completely replace DVDs."
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| "…just shy of totally amazing."
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| “In the final analysis…it's a groundbreaking product. …the Roku box lets us enjoy more content at no extra charge beyond the price of the box itself. In other words, it's pretty much giving you access to video-on-demand content for nothing, and it's pretty hard to compete with free.”
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| "Deliciously simple."
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| "I've been using the Player…and I have to say, I honestly love it to death. If you're a Netflix fan, put one on your wish list immediately."
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| "It's so darn easy, the content is already there, ...anyone in the family can use it."
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| "It's a cool toy. Setting the box up is truly easy. Simply plug it into the wall, hook it up to your set and run an Ethernet cable to your modem."
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| "...as we've quickly discovered, it's pretty easy to learn to love this little hundred dollar bugger…"
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| "Streaming performance is excellent."
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| "Worth buying if you're a Netflix customer (or thinking of becoming a Netflix customer)."
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| "...if you just want an easy way to view online movies, Netflix and Roku have kept it cheap and simple with the new Netflix Player. The result is one of the best entertainment bargains around."
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 | "...if what you're after is primarily Netflix movies, and you've got room near your TV for another box, the $99.99 Roku product is the best value."
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 | "This thing could not be simpler. I was watching my first movie six minutes after opening the box." –David Pogue
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