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Develop your channel

Register as a Roku developer, and create your channel using our free developer’s tools and documentation. All you need to get started is a Roku player and a PC (Windows/Mac/Linux).

Publish to the world

If you want the broadest reach, distribute your channel in the Roku Channel Store, where any customer can find it and add it from the Roku TV interface with a few button clicks.

Or, publish to a limited audience

To restrict access to your content, build a Private Channel. Whether you are beta testing your channel or creating a business-specific solution, you’ll have control over your channel’s distribution and use.

Your channel
Public channels
Private channels