(Updated February 2012)
Part I. Information Collection
Roku collects both anonymous and personally identifiable information through our Web sites and Roku Devices. This information is used to effect e-commerce transactions, provide customer service and support, and to ensure that Roku products and services effectively deliver high-quality experiences.
Roku Web sites collect personally identifiable information at several points, including processes associated with e-commerce, product registration, account creation and e-mail opt-in. Visitors may voluntarily provide (and we will collect) information including: name, email address, billing and shipping information, product purchase information, and product registration information.
Cookies enable Roku to improve our Web sites and deliver a better and more customized service to users. Some of these cookies are essential for you to use our services. Except for essential cookies, all cookies will expire after you sign out of the Roku website.
In addition to those cookies which are essential to the functioning of the site, Roku websites also use Google Analytics. Google Analytics utilizes a number of cookies in order to provide Roku with reports about how visitors to Roku's Web sites use the Web sites. Full details of the cookies used by Google Analytics and their purposes can be found at Google Analytics Cookies.
The collected information from many users is aggregated for analysis and, in some instances, made generally available to content owners which have developed Roku Channels, as well as to users of Roku Devices and Roku Web Services in an anonymous fashion, for example, to provide features such as "Top 10" lists. Further, Roku may use personally identifiable information to make content recommendations to individual users.
If you do not wish Roku to use your information as described in this section, please refer to Part III (Access to Your Information) below.
In order to protect the privacy interests of younger Internet users, we do not actively market our Web sites or products to children under 13. We do not knowingly collect information from children under 18. We encourage children of any age to visit our Web sites or to use our products, only with the consent and supervision of their parents.
Part II. Information Usage
Information collected by Roku is, first and foremost, used to understand how customers are using our products and services in order to make them better.
Anonymous, aggregated data is analyzed on a regular basis to understand product usage, feature popularity, software quality, and to influence the design of future products.
Personal information is used to fulfill orders, provide customer support and for marketing purposes such as email announcements of new products or offers. We provide an option for you to choose not to receive marketing communications and you may always contact us at email@example.com to opt-out of marketing communications (however, we reserve the right to use your contact information if we consider it necessary to send you crucial information about the product or services you have purchased from us).
Roku may also share information with companies integral to the use of the product. For example, we may share information collected from the Roku Devices with content providers who have developed channels for the Roku Channel Store. The information provided is an aggregation of usage among multiple content providers, but the receiving party may be able to the personally identifiable information they have collected on their own with the data Roku shares with them and de-aggregate the information to determine precise customer usage information. In those cases, the use of that information which is subject to the privacy policies of the receiving party may not comport with the usage described herein.
Roku uses third parties (including contractors and service providers) to help with certain aspects of its operations, which may require disclosure of your personal information to them. For example, Roku may use a third party to communicate with you (via telephone, email, or letter) about our products or services, to send information to you, to process and collect payment via your credit card (if applicable), and to perform other work that we may need to outsource. Roku requires these contractors and third parties to use your personal information only as necessary to perform the services they are asked to perform.
We offer links to other Web sites. Please note: those other Web sites may observe privacy standards different from ours and the collection and use of your personal information by them will be governed by the privacy policies on those other sites.
Our Web sites offers developer forums and message boards. Please be advised that any information posted in these venues will be publicly available.
Finally, please be assured that Roku does not sell information collected from customers.
Part III. Access to Information
If you wish to access or correct any of your personal information held by us, or if you want us to cease using your information for a particular purpose please contact support at firstname.lastname@example.org. We will fulfill your request within a commercially reasonable time frame but in any event no later than 30 days from the date of your request. However, even if Roku deletes such personal information from its 'live' database, it may still be stored on other redundant databases (including those kept for archival purposes).
Part IV. Data Storage and Security
Your privacy is very important to us. Due to factors beyond our control, however, we cannot fully ensure that your personal information will not be disclosed to third parties other than those mentioned above. For example, we may be legally required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications.
Roku destroys your personal information as soon as the purpose for which you consented to its use is no longer valid or applicable.
Any personal information collected by us or our affiliates may be stored on servers in the United States of America, and therefore may be subject to U.S. law, and/or disclosure to or access by U.S. authorities in accordance with or as required by U.S. law or courts.
Part V. Modifications
Part VI. Contact Information
Roku is located at 12980 Saratoga Avenue, Saratoga, CA 95070, United States of America.
Part VII. Other
Official Languages Notice